PEI Burger Love Campaign Underway

April 4, 2011

Island beef was front and centre during the 60^th Easter Beef Show and Sale held at the Charlottetown Civic Centre. There was lots of excitement in the crowd, during one of PEI’s great traditional agricultural events, as the judging results were announced and the quality of champions and reserves a clear sign of the growing reputation of PEI beef.

There was also something new at the show that caught people’s attention and in the next few weeks is expected to continue to do so across the province.

During the opening ceremony, there was a launch of a mouth-watering promotion encouraging Islanders to eat Island beef during the month of April -- PEI Burger Love.

It is a collaborative effort of the Prince Edward Island Cattle Producers, the PEI Department of Agriculture, Fresh Media and participating restaurants. PEI Burger Love is a delicious campaign where participating Island restaurants showcase their customized burger creations and votes are tabulated to help rate the culinary delights.

They must be 100 percent Island beef and there is no limit to the creativity in preparing and displaying the burger. These are unique culinary creations, with some restaurants going through numerous different combinations to come up with their own most loved burger.

Islanders are invited to be a part of this Island beef celebration by choosing a PEI Burger Love creation while dining at participating local restaurants. After they've eaten the burger, they can then visit www.peiburgerlove.ca to "Rate Your Burger Love".

It's through these votes, along with the number of burgers sold and overall consumer feedback, that one restaurant has the chance to be awarded the title of Prince Edward Island's "Most Loved Burger".

Through the votes, Islanders will also have a chance to win prizes including gift certificates from the participating restaurants, plus other PEI Burger Love promotional materials.

To view the full list of PEI Burger Love creations, visit

PEI Burger Love website!

So, this month make sure you try one of the creative burgers and experience the delicious flavour and quality of PEI beef.

This article was from the PEI Department of Agriculture. For comments and suggestions on the article, you can email ahblanchard@gov.pe.ca.

PEI Burger Love poster