ZAGAT ANNOUNCES FIRST-EVER SURVEY OF PRINCE EDWARD ISLAND

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Share Your Experiences on ZAGAT.com and Receive Special Rewards for Voting

New York, NY – August 17, 2011 – Zagat Survey, LLC, the world’s first provider of user-generated restaurant information, has announced the first-ever survey of Prince Edward Island restaurants and gourmet markets, sponsored by the Prince Edward Island Culinary Alliance.

Avid diners in these areas are invited to share their opinions about the restaurants and markets that they’ve visited in the past year by voting today at ZAGAT.com, ZAGAT.mobi or via Zagat’s iPhone application. A link to the survey can be found at: PEI Zagat survey!

Surveyors are asked to rate restaurants based on their Food, Decor, Service and estimated Cost and markets based on their Quality, Display, Service and Cost. Voting is always free and available anytime on ZAGAT.com.

“The partnership between the Prince Edward Island Culinary Alliance and Zagat is a great fit,” said Jeff McCourt, chairman of the alliance. “Prince Edward Island is known for its high-quality culinary products while Zagat is a leading source of restaurant information and reviews.”

The survey of Prince Edward Island will focus on the establishments that support the PEI Flavours Culinary Trail, an initiative dedicated to supporting local island products and ingredients on restaurant menus and in markets. Those who cast their votes in the survey before October 2, 2011 will receive their choice of either a free copy of the Prince Edward Island Restaurants and Markets guide when it is published, a 90-day subscription to ZAGAT.com or an entry into the $500 “Night on the Town” sweepstakes.

About Zagat Survey, LLC Known as the "burgundy bible," Zagat Survey is the world's most trusted source for consumer-generated survey information. With a worldwide network of surveyors, Zagat rates and reviews restaurants, hotels, nightlife, movies, music, golf, shopping and a range of other entertainment categories and is lauded as the "most up-to-date," "comprehensive" and "reliable" guide, published on all platforms. Zagat content is available to consumers wherever and whenever they need it: on ZAGAT.com, ZAGAT.mobi, ZAGAT TO GO for smartphones and in book form.

About The PEI Culinary Alliance The Prince Edward Island Culinary Alliance is a partnership between the Prince Edward Island departments of Tourism and Culture, Innovation and Advanced Learning, Agriculture, Fisheries, Aquaculture and Rural Development, as well as the Atlantic Canada Opportunities Agency and industry representatives. The alliance was created to develop innovative food industry partnerships, culinary experiences and promotional programs.