Honibe™ Launches World’s First Pure Honey Lozenge for Upper Respiratory Therapy

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FOR IMMEDIATE RELEASE:
Charlottetown, PE, Canada – August 18, 2010 – Island Abbey Foods Ltd., specialty honey
manufacturer, today officially announced the launch of their newest honey innovation, Honibe™
– Honey Lozenges™ – Nature’s Cough Drop™. Honibe™ – Honey Lozenges™ are the world’s
first 100% pure honey cough drops for soothing sore throats and relieving coughs.
Honibe™ – Honey Lozenges™ are made from 100% pure dried honey from Prince Edward
Island. They are available in four flavours: Pure Honey, Honey with Lemon, Honey with Menthol
and Eucalyptus, and Honey with Lemon, Menthol and Eucalyptus. Honibe™ - Honey
Lozenges™ can be purchased in packages of 10 or 20 pieces. Honibe™ - Honey Lozenges™
are conveniently sized for easy transport in pockets, cars, briefcases or purses. Honibe™ -
Honey Lozenges™ will be available across North America everywhere that natural upper
respiratory therapy products are sold.


“Traditional upper respiratory therapy products like lozenges and cough drops are all sugar
based and are nothing more than boiled sugar candies with added health ingredients,” stated
John Rowe, President of Island Abbey Foods Ltd. “Our Honibe™ - Honey Lozenges™ are a
100% pure dried honey lozenge with no sugar added. We are excited to offer consumers our
one of a kind all natural cough drop to sooth sore throats and provide cough relief.“
The Honibe™ brand has garnered international attention in recent months for the product the
Honey Drop™. The Honey Drop™ was the first product launched under the Honibe™ brand and
is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It
is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of
the natural honey flavour without the usual honey mess. Most recently, the Honey Drop™ won
two SIAL D’or 2010 Awards at the world’s largest food tradeshow in Paris, France and will now
be one of nine finalists competing for best new food product in the world this October.
For more information please visit us on the web at www.Honibe.com.


About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada.
We are a 6th generation PEI agricultural family business with our feet firmly planted in our
Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (honee-
bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™
brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess,
non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy
called Honey Delights™, and granular honey called Honey Sprinkles™.